Issue 57: Hengyu Guoqiang reducer - powerful gene in the post survival era of Ch
Time：2018-08-25 | Source：恒宇国强 | Browse：1195663
Since the reform and opening up, China's average annual economic growth rate is close to 10%, but such rapid development is at the cost of traditional "high input, high consumption, high pollution" to drive output. China's manufacturing industry as a whole has not been able to get rid of the dilemma of high loss and low efficiency. China creates 4% of the world's gross national product every year, but consumes 15% of the world's fresh water, 25% of alumina, 50% of cement, 28% of steel... While creating huge wealth, China's traditional manufacturing industry has also become a major energy consumer. At the same time, the annual labor productivity of China's manufacturing industry is only 38000 yuan per capita, which is 4% of that of the United States and Japan, and 5.5% of that of Germany.
From the above data, we can see that the current survival state of Chinese manufacturing enterprises can indeed be described as dark clouds. In the context of globalization, it is particularly important for China's manufacturing industry to break through the bottleneck of survival and development.
On December 21, sponsored by the manufacturing industry training center of the Ministry of science and technology of the people's Republic of China, China manufacturing informatization magazine and ccid.com, digital China Management System Co., Ltd. jointly held the "2006 manufacturing informatization achievement exchange meeting" in Guangzhou to exchange and summarize the experience of domestic manufacturing enterprises in informatization application, so as to effectively promote the informatization process of manufacturing industry, To help manufacturing enterprises improve their management with the help of information tools and meet the imminent opportunities and challenges. Leaders of the Department of information industry of Guangdong Province and CEOs, CFOs and CIOs of nearly 600 enterprises in the Pearl River Delta attended the meeting. The meeting will be held in Shanghai, Beijing and other cities.
Recently, a domestic mainstream media also announced its recent survey on the living conditions of more than 500 manufacturing enterprises in different industries and scales nationwide. The results show that: more than 70% of the manufacturing enterprises are in poor living conditions, among which there are many large-scale and well-known enterprises, and some listed companies with good profitability are also among them.
The president of the media explained to the outside world that: to measure the survival status of a manufacturing enterprise, popularity, enterprise scale and whether it is profitable at the present stage are not the main criteria. One of the most important criteria is whether the enterprise has a benign operating mechanism at the present stage, and whether it has a clear positioning and sustainable development ability in the future, We call an enterprise with such ability a post survival enterprise.
China's manufacturing industry development crisis highlights
Most of the domestic manufacturers are born out of the family workshop type factories, and mainly produce OEM products. After a period of rapid development, with the expansion of enterprise scale and the change of living environment, this type of Chinese manufacturing enterprises are facing a painful period of change. The problems they are facing are surprisingly consistent, and their survival status is extremely similar. These enterprises can be said to be typical representatives of the pre survival era.
From the external environment, the rising prices of energy and raw materials have become a global trend, and the rising cost has brought great pressure to manufacturing enterprises. On the other hand, the global economic integration makes the competition in the domestic market more intense than ever before. On the one hand, there are Chinese enterprises with a history of several years, more than ten years, or at most several decades. On the other hand, there are western enterprises with hundreds of years of accumulation. No matter whether the domestic manufacturing industry has repaired the "fortifications", international giants have come to their own door one after another.
From the perspective of enterprise internal operation, the increasing management cost is of no help to process confusion and frequent problems, and the way of extensive operation has been blocked. In this media survey, we found that manufacturing enterprises generally have the problems of serious inventory backlog, difficult capital turnover, poor internal information flow and inaccurate production plan prediction. When there is no production order, I worry about market development. After receiving the order, I begin to worry about production management. Even though many enterprises make every effort to get orders, they are faced with bottlenecks in order digestion and delivery capacity. The flexibility of production capacity is not enough. This is like a car in motion. Even if it still has carrying capacity, passengers on the way dare not open the door again if they want to get on. All resources and work focus in the enterprise are around the existing orders.
The core problem of this order driven manufacturing enterprise is the lack of its own green supply chain. In the local supply chain of the enterprise, the enterprise lacks a smooth supply chain in which the purchase, sales and inventory are coordinated. The existing order delivery ability can not meet the customer's requirements or barely meet the requirements in terms of quality, and can not do or do not realize that the initiative is higher than the customer's requirements; In the larger operation chain, the enterprise has not formed a virtuous circle of research, production and marketing. All the energy is to deal with the existing orders, and there is a lack of clear planning for innovation and future development. However, only focusing on short-term survival, unclear development ideas and lack of strategic planning and market adaptability are common problems of manufacturing enterprises in the pre survival era.
Take home appliance manufacturing enterprises as an example: the long-term price war makes home appliance enterprises have no time for innovation and R & D, and the price has become the only means of low-end survival, thus forming a vicious circle. Professor Miao of the Central University of Finance and economics believes that "enterprises without innovation ability and foresight can only clean up the garbage for this industry even if they enter other industries.".
China's manufacturing industry as a whole has not been able to get rid of the dilemma of high loss and low efficiency. Since the reform and opening up, China's average annual economic growth rate is close to 10%, but such rapid development is at the cost of traditional "high input, high consumption, high pollution" to drive output. China creates 4% of the world's gross national product every year, but consumes 15% of the world's fresh water, 25% of alumina, 50% of cement, 28% of steel... While creating huge wealth, China's traditional manufacturing industry has also become a major energy consumer. At the same time, the labor productivity of China's manufacturing industry is only 38000 yuan per person per year, which is 4% of that of the United States and Japan, and 5.5% of that of Germany.
Through all kinds of shocking data, we can see that the survival status of Chinese manufacturing enterprises can indeed be described as dark clouds.
Where is manufacturing going?
Among the 500 manufacturing enterprises surveyed this time, there are also some leaders, and their ecological state is quite different.
"In the past, my management of enterprises was like directing them to walk in line behind a block of frosted glass. When I called the password, I couldn't see clearly whether they did or not; But now that the ground glass is gone, it's like I have a magnifying glass and a ruler in my hand. It's not only clear, but also more accurate. " Liu, director of Beijing Petroleum machinery plant, said with a smile, "we are just entering the post survival era."
In fact, pre existence and post existence are not only two different terms, but also represent two different survival States and ways of enterprises. Why is there such a big difference in the living conditions of domestic manufacturing enterprises? There are only two words in the root, "management". The management process of an enterprise is the process of information transmission and control, including planning, demand, supply, price, market environment, government policy, competitors and many other information. No one will doubt that the traditional family management and manual management mode can not meet the current management needs. Information management is the shortcut for manufacturing enterprises to enter the post survival era, and it is also the only way. A group of excellent manufacturing enterprises, represented by Beijing Petroleum machinery works, have created their own orderly and vigorous green living state through the implementation of ERP information system.
Leaders of the High Tech Department of the Ministry of science and technology of the people's Republic of China said at a recent meeting that manufacturing informatization is a revolution. The first is the technological revolution. From the market point of view, it means that enterprises improve competitiveness, reduce costs and improve the response speed of the market. The second is management revolution, and management is the most fatal weakness of Chinese manufacturing enterprises in competition with the world. At present, there are only two ways for Chinese manufacturing enterprises: one is to continue to immerse themselves in the appearance of "the fourth largest manufacturing country in the world" and continue to catch and cope with fewer and more difficult orders; The other way is to take the initiative to innovate, to drive the development of industrialization by information technology, and to turn from made in China to created in China. The role of ERP in this other way can not be ignored and replaced.
Take the manufacturing industry of the United States as an example. The United States used to be the most powerful manufacturing center in the world. From razors to steel, from chemical industry to aircraft, almost all machined products were labeled "made in USA". This trend lasted for more than half a century. With the rise of Japan, the four little dragons in Asia and the manufacturing industry in China and India, the United States began to fade out in many manufacturing fields. But fade out is not equal to decline, but is quietly ongoing transformation and upgrading. At present, there are only 115000 small and medium-sized manufacturing companies in the United States, and more than 80% of them have applied ERP system. Investment in manufacturing is also increasing year by year, with R & D investment accounting for 2 / 3 of the industrial investment in the United States. James, chairman of caterpillar, said at a manufacturing conference: American enterprises are committed to integrating the latest technology into design and production, implementing the principle of "lean production", improving the use and automation level of robot technology, and achieving "instant and perfect delivery" with accurate planning, standard process and rapid response cycle. This is the ultimate reason why although the total number of manufacturing enterprises in the United States decreased slightly, it is still the largest manufacturing country in the world, accounting for nearly a quarter of the global output.
Information revolution refreshes enterprise competitiveness
The consultant of Shanghai Ezer management consulting company once said that the flexibility of management is art, while the flexibility of process is disaster. It is necessary for Chinese manufacturing enterprises to think deeply: to refresh the disordered process of manual operation with the change of management tools, and to correct the short-sighted behavior driven by orders with the change of management ideas?
Enterprise management is like sailing against the current. If you do not advance, you will retreat. There is no standing still, because the times and environment are surging forward. In today's competitive environment, Chinese manufacturing enterprises have no way out, either survive or perish. This is no longer alarmist. Li Jiandong, deputy general manager of Digital China Management System Co., Ltd., said: "the business competition in the 21st century will be the competition of management and information. China's manufacturing enterprises have lagged behind the world's advanced countries in the starting line. If we slow down on the way to improve the management level and move towards the post survival era, we may lose not only today's profits, but the future survival. Only through information transformation, innovation of green supply chain, improvement of internal living environment, and strategic transformation from order driven to management driven, can manufacturing enterprises enter the post survival era smoothly. "
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